PUBLISHED ARTICLES

PHARMA FORUM

http://www.forums.pharma-mkting.com/showthread.php?t=1484

http://www.forums.pharma-mkting.com/showthread.php?t=1382

WATBLOG

http://www.watblog.com/2007/12/10/m-pulsive-marketing-a-new-generation-of-emotions-metrics-and-marketing/

http://www.watblog.com/2007/12/22/metric-model-of-delta-waves-of-shockwave-potential-key-to-next-premium-slot-internet-advertising/

HELIUM

http://www.helium.com/tm/740796/revolutionized-advertising-marketing-conducted

eDesigntree - id8labs (MEDIA)

BUSINESS STANDARD

www.business-standard.com/general/storypage.php?&autono=302261

EXCHANGE 4 MEDIA

www.exchange4media.com/e4m/izone1/izone_fullstory.asp?section_id=4&news_id=28330&tag=23237

AGENCY FAQS
www.agencyfaqs.com/perl/news/company_briefs/index.html?id=21345

VC CIRCLE

www.vccircle.com/2007/10/26/ma-roundup-abhishek-auto-deepak-roy-id8-labs/

THE HINDU

http://www.thehindubusinessline.com/catalyst/2006/02/23/stories/2006022300100100.htm